Multimedia project production
AdvancedPlan with three questions: audience, goal, time limit; split into planning, material, production, presentation; use public domain, Creative Commons (CC BY needs credit) or your own material; always evaluate afterwards.
- Plan first with three questions: audience, goal, time limit.
- Four roles: planning, material, production, presentation; check the schedule weekly.
- Downloadable is not usable — copyright belongs to the creator automatically.
文體小知識：專案指南課由企劃到評估逐步帶你完成整個製作，適合接著做小組功課和比賽作品。
§Text Passage
1The fate of a multimedia project — a class club promo, a project presentation — is decided by planning, not software. Before touching a tool, answer three questions: who is the audience (classmates? parents?), what is the goal (promote? report?), and how long is the limit (one minute? five?). The answers set the content and style.
2Teamwork usually splits into four roles: planning (storyboard and script), material (filming, drawing, music), production (editing, layout) and presentation (publishing and introducing). A group of four claims one role each, then sets a schedule: week one planning, week two collecting material, week three producing, week four polishing and publishing.
3Material sources need special care with copyright. Online images and music are not free just because they download — copyright belongs to the creator automatically. Three legal routes exist: public domain (copyright expired or absent), Creative Commons licences (CC), or creating and shooting your own.
4Common CC marks: BY (must credit), NC (non-commercial only), ND (no changes allowed), SA (share alike). So CC BY-NC means 'usable with credit, but not commercially'. After finishing, evaluate: did the audience understand? Was the goal met? What improves next time? — the most skipped step, and the one you learn the most from.
1Summary 重點摘要
Plan with three questions: audience, goal, time limit; split into planning, material, production, presentation; use public domain, Creative Commons (CC BY needs credit) or your own material; always evaluate afterwards.
2Vocabulary cards Vocabulary
A panel-by-panel plan showing each shot, narration and timing — the blueprint for filming and editing.
The right that automatically belongs to a creator; others may not copy or publish the work without permission.
Works whose copyright has expired or never applied, free for anyone to use, e.g. old book illustrations.
A licensing framework where creators pre-authorise use, with conditions marked BY, NC, ND and SA.
A CC condition: you must credit the author and name the licence when using the work.
A CC condition: the material must not be used commercially.
Material usable repeatedly under its terms after one payment (or free), with no per-use fees.
Dividing project work among teammates so each has a clear duty and deadline.
Reviewing the finished project's effect and shortcomings to plan improvements.
3Step by step Steps
- The three planning questionsBefore touching any tool, answer three planning questions: who is the audience, what is the goal, and how long is the limit. For a class-club video promoting a charity sale, the audience is the whole school, the goal is to attract donations, and the film must run under 60 seconds; the content therefore has to be short, fast-paced and clear about the date and place. Skipping this stage usually means discovering halfway through filming that the message is unclear and starting again.
- Write the storyboardA storyboard is a planning sheet that sketches the video panel by panel, with the picture and narration written for each one. A 60-second charity-sale promo, for example, can open with a 10-second hook asking 'Where do old books go?', spend 15 seconds on sale details, show past-event photos for 20 seconds, and close with 15 seconds giving the date, place and a call to action. Storyboarding feels slow but saves the most time: filming follows the sheet so no shot is missed.
- Assign the rolesGroup work needs roles assigned in advance so that every member knows their duty. A common split for four people is: A plans and writes the script, B films and records sound, C edits and adds subtitles, and D handles publishing; write the duties on paper, display them, and hold a five-minute weekly check-in. Unclear division of labour is the most common cause of failure — everyone assumes someone else is doing the task, so nobody does it.
- Set the scheduleA schedule divides the project into stages, each with a firm deadline. For example, week one for planning and storyboard, week two for two afternoons of filming, week three for the first edit, and week four for a class preview, fixes and release; enter every deadline into a shared calendar visible to all members. When a stage slips, the calendar shows it at once and the team can rearrange help early. Projects without a schedule often discover the night before the deadline that filming is unfinished.
- Find compliant materialEvery image, music track and clip in the project must come from a lawful source. If a library photo is needed, search a Creative Commons (CC) licensed image library, filter for material that allows use and adaptation, and record the author, licence type and source link the moment it is downloaded; shooting or drawing your own is the safest route, free of any copyright doubt. The common mistake is grabbing images from a search results page on the assumption that 'if it downloads, it is usable'.
- A model creditWhen CC material is used, it must be credited as the licence requires, and the simplest format lists the author and the licence name. Closing credits reading 'Photo: Chan Tai Man (CC BY 2.0)' fully declare where the material came from. Crediting is both a legal requirement and a mark of respect; omitting it breaks the licence even if the download itself was lawful. Record at download, list in the credits, and check the full source list before release.
- Evaluate afterwardsEvaluation after release is the most skipped step and the one that teaches the most. Check the numbers a week after publishing: 300 views and donations up 20 percent on last year show the goal was met; then reflect on the process, for example that the narration was too quiet and a microphone is needed next time. Write these conclusions into the group report so they become experience for the next project; without evaluation, the same mistakes simply repeat.
4Diagrams Diagrams
5Worked example Example
Example: a group needs one CC-licensed photo for a non-commercial class promo that will be uploaded publicly, with a correct credit at the end. Write the steps.
- Choose the licence: a non-commercial project can use CC BY or CC BY-NC; since the video goes on a public platform, the simplest CC BY is safest (any use, as long as credited).
- Record four details at download: work title, author Chan Tai Man, licence CC BY 2.0, source link.
- Add to the closing credits: 'Photo: Chan Tai Man (CC BY 2.0)'.
- Pre-release checklist: any NC material used commercially? Any missing credit? Publish only when all pass.
- Answer: Use CC BY material and credit 'author (licence name)' in the credits; CC BY-NC also suits non-commercial work, but CC BY is the safer pick for public uploads.
6Common mistakes Mistakes
7Quick check Quick check
Q1Which three questions must be answered before starting a multimedia project?
Q2What does NC in CC BY-NC stand for?
Q3What does the law require when using a CC BY image?
Q4Which materials are legal to use? A. a random celebrity photo found online B. a public-domain old book illustration C. a teammate's own photo
Q5What questions should the post-project evaluation ask?
8Recap Recap
- Plan first with three questions: audience, goal, time limit.
- Four roles: planning, material, production, presentation; check the schedule weekly.
- Downloadable is not usable — copyright belongs to the creator automatically.
- Three legal sources: public domain, Creative Commons, your own work.
- CC BY demands credit; NC bans commerce; always evaluate at the end.